FacebookDecember 19, 2017
Google Adwords – should you use it or not?
The answer is yes but use with caution. The things you need to think about are as follows
- Where do i sit in the market currently and where do i appear within a general google search?
- What competition do i have in the area and who is likely to be buying similar phrases or words in my chosen market?
- What does my SEO strategy look like?
- Have i updated my web site recently?
- Are the phrases that i want to target already built on my web site?
The list is an extensive one and you should only spend once you’ve answered these questions and many more.
Additionally do you have the infrastructure set up to monitor success.
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